![]() ![]() "Cat lovers and music fans are both incredibly passionate, so why not marry two passion-driven fandoms and give everyone something really fresh and memorable," Jason Gorman, executive creative director at PSOne, said in a press statement. Il funzionamento è semplice: vi basterà cliccare su Create a Blend in Create per te sullo smartphone, e poi invitare. La nuova opzione Spotify Blend vi permetterà di realizzare playlist condivise per testare la compatibilità musicale che avete con i vostri amici. ![]() In a similar move, earlier this year Mars Wrigley brand Juicy Fruit asked Canadian consumers to vote on their favorite version of its new jingle in an effort to connect with Gen Z.Ī key element of the strategy for Meow Mix is using music to get in front of broad range of costumers. Spotify Blend, la nuova funzione dell’App di streaming musicale. Spotify, Meta, and Netflix find Gen Z elusive in a way TikTok never has Spotify says its Blend playlist feature is mostly used by Gen Z Good afternoon from Puerto Rico. But while a number of companies are working with established musicians to create original songs, brands like Meow Mix see an opportunity to breath new life into their jingles by taking advantage of digital trends, including the popularity of short entertaining videos and streaming. ![]() By reimagining its classic jingle for modern music tastes and an era where more consumers are listening on platforms like Spotify, the brand is offering up a playful take on an established brand tradition.īrand jingles have seen their role as a marketing tool shrink, with some industry experts even saying the jingle is dead. ![]()
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